Wednesday, July 2, 2014

Happy dogs that rescue humans

Most people have seen the sad TV commercials with cats and dogs peeking out through cages. The imagery tug on human heartstrings. Their pleading eyes set to sad music draw tears and bad conscience. 

Do the commercials lead to adoptions? Maybe.

Have you ever wondered what would happen if the commercials were turned the other way around? If they showed happy dogs and cats playing, and humans enjoying time with their furry friends? Would that inspire adoptions?

A recent campaign in Melbourne, Australia, put the theory to the test. Their project shows sad humans working all day in drab environments. In come the dogs, offering fun walks in the park.

There were posters around the city, and flyers handed out.

The campaign was called the Human Walking Program, and resulted in a 100 percent adoption rate. Maybe we should try this in the US too?


~ Maria Sadowski ~

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