The company strives to develop a "small gadget that uses the latest technology in micro computing and EEG to analyze animal thought patterns." Dogs think in different ways than humans, but every mammal creates and transports throughs in the same way; as a swarm of electrical signals. These signals can be analyzed and measured.
The technology is still in its infancy, but they have found EEG patterns corresponding to, "I'm tired," "I'm excited," "I'm hungry," and "Who are you?"
Today, the device is a headset worn by the dog. That might seem cumbersome, but working dogs wear vests and other equipment, and many dogs learn to enjoy clothing. Also, the gadget will surely become smaller and easier to use as the development progresses.
For more information, check out the No More Woof website. The page is quite extensive, and you need to browse far down to see it all.
~ Maria Sadowski ~